Kylie Jenner's viral nipple-printed bikini is from a newly released Jean Paul Gaultier collection featuring shirts and dresses costing well over $400.
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.On Monday, Jenner caused a storm on the internet when she posted a photo carousel showing off a bikini top from a capsule collection cocreated by Gaultier and Russian stylist Lotta Volkova. As of Wednesday, the post has 11.1 million likes and well over 62,000 comments.
But the now sold-out $150, or 140-euro, optical illusion "naked" bikini top is just one piece in a range of daring nude items in the collection.
Besides the swimwear there is also the nearly sold-out $417, or 390-euro, "naked" top, a long-sleeved piece featuring the nude body trompe l'œil print throughout, and a $450, or 420-euro, "naked" bodysuit that has sold out.
Finally, there is the "naked" dress — also completely sold out — which has exact same print as the tops but goes a step further to show an image of a full female body all the way down to the toes. The dress cost $633, or 590 euros.
Another notable part of the collection is that the nude-printed items come in shades designed for lighter and darker skin tones.
Elsewhere in the line are equally whimsical, but perhaps not as graphic, items. There's the $2,678, or 2,500-euro, 3D-printed rubber pumps made with multiple heels, a $879, or 820-euro, skirt with cutouts on the buttocks, and the $2,570, or 2,400-euro, purple velvet "cone" dress. According to the product description, cone-bra corsets are "emblematic" of Gaultier's designs; one of the most well-known examples is the Gaultier-designed pink cone-bra Madonna wore for the first show of her 1990 Blond Ambition tour, Vogue reported.
With more eyes on the collection thanks to Jenner's viral post, there has also been some controversy as Chicago-based small business The TaTa Top accused Gaultier of copying its patented nipple-printed bikini, which retails for $35. On Tuesday, the business uploaded a post, which has over 1,500 likes as of Wednesday, resharing Jenner's Instagram.
The caption reads: "We provide the inspo & affordable price, they try to sell a less-inclusive version to rich people for 5x the price! It's amazing."
"Never mind the fact we've had our (patented) top since 2014, donate $3 from each sale to charity, and are a LGBTQIA-owned business," it continued. "It's Pride Month, what better time to take advantage of the queers, am I right??"
Neither Volkova, Gaultier, or representatives for The TaTa Top immediately responded to Insider's request for comment.
However, Volkova spoke with Vogue's Steff Yotka when the capsule collection was released in May and provided context for the line. The nude dress, Yotka writes, was first designed with jacquard fabrics back in 1984 but has been reimagined for the new collection, made with a stretchy material and in different styles including the swimwear and tops.
Volkova said by tapping into Gaultier's design history she was "capturing the quintessence of Jean Paul and reintroducing it to the contemporary fashion audience, to the younger generations, and for them to be able to buy."
"Now you can have and wear that little piece of history," she added.
Representatives for Kylie Jenner did not immediately respond to Insider's request for comment.
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