While the $45 cotton-blend towel looks comfortable, it doesn't look particularly supportive. And though it's not intended to be worn instead of a bra — you certainly couldn't wear one under your clothes — I wondered if it would be able to stay on without slipping.
I recently tried the towel to see if it would work, and decided to test its limits by wearing it around the apartment while cooking dinner and even emptying the dishwasher.
Here's what happened when I put it to the test.
The Ta-Ta Towel test
The towel arrived in a plastic envelope, with a card that read, "Keep them high. Keep them dry." I used these two statements as criteria to judge how well the towel could keep my breasts "high" and prevent underboob sweat from happening. I gave the towel up to five points for each category — support and sweat prevention — to make a total score out of 10.
I should add that I wore the towel on a hot August day, and without the air conditioning on in my apartment.
The Ta-Ta Towel promises to keep breasts "high" and "dry." Chloe Pantazi/INSIDER
When I opened the packet, my first impression was that I didn't love the print, a cutesy floral pattern that looked matronly. Admittedly, the towel isn't the most attractive garment — and I wouldn't be letting anyone see me in it — but I preferred the block color styles on the website.
My second thought was that the towel looked way too big. My bra size is usually between a size 30 to 32 E and F, so I ordered the medium, following the product's sizing guide, which recommends a size small for C - DD cups, a medium for DDD - E, and a large between F - H. Though the Ta-Ta Towel doesn't have a back, it would be helpful if the sizing guide considered band size as a measure to help people find the right fit. After all, when it comes to finding a bra that fits, the band size has a big impact on cup size.
Despite wearing the wrong size, the towel was easy to put on, and I looped the fabric around my neck and positioned each "cup" over my breasts without any fuss. I then tugged the cord, which acts a little like a bra strap, at the back of the neck tightly to give more support.
A cord at the back of the neck pulls the fabric to give a tighter fit. Chloe Pantazi/INSIDER
Tugging the cord seemed to do the trick. Even though the fabric was still baggy, and gathered at the top of my chest, miraculously the towel held my breasts up.
I'm not brave enough to include a picture of myself, but this photo of a model wearing the towel should give you an idea of what it looked like.
The towel is bit like a bra without straps or a band. Ta-Ta Towel
I was surprised to find that it didn't just look supportive but felt supportive, too. I cooked an entire dinner wearing it, and even emptied the dishwasher. I was impressed to find that the towel didn't move — and there was zero slippage — when I bent down to get dishes off the bottom rack and reached up into the cabinets to put them away.
I felt comfortable, and even cool (at least in temperature) while wearing it. Even though my apartment gets stuffy in the heat, I didn't get sweaty while cooking and even without the air conditioning on.
It also felt amazing not to have anything on my back. As a woman with naturally large breasts, backless dresses and tops are off limits, so I'm not used to the feeling of having a breeze at my back. It felt a bit like wearing a loose bikini, but without any straps.
While I was pleasantly surprised it didn't fall off while I was cooking or tidying the kitchen, the towel probably isn't best suited to those activities. My favorite activity in the towel, by far, was sitting down watching TV. I felt completely relaxed, a little like I wasn't wearing a bra — except I had some support.
This isn't me, but I like to think I looked just as composed while lounging in my Ta-Ta Towel. Ta-Ta Towel
The Ta-Ta Towel was also handy when getting ready. On a separate occasion, I threw on the towel after a shower and moisturized, did my hair, and makeup without overheating. Though I'll often wear a bra to get ready, it occurred to me that I would much rather spill makeup on a towel than on a nice bra.
The verdict
Even though I didn't love how the Ta-Ta Towel looked and I questioned how practical it really was, I couldn't deny how comfortable I was wearing one.
In terms of keeping my breasts "high," the towel didn't give bra-strength support but I know that's not what it's meant to do. Wearing the towel feels roughly like being halfway between going braless and being in a bra, so it's a happy medium for relaxing at home. While I definitely could've gotten the smaller size — and would recommend ordering down a size if you get one — the towel was a lot more supportive than I thought it would be.
As for sweat prevention, the towel managed to cool me down in my sauna of an apartment — even when I was cooking and using hot tools in my hair — and I'm eternally grateful for experiencing what it's like to not wear anything on my back and not technically be naked.
Ultimately, the Ta-Ta Towel isn't something I would wear all the time, but I can see the appeal — especially when you're at home during the summer or when you're getting ready for a night out but you're not quite ready to get dressed yet.
Since the experiment, I've worn the towel a couple of times when I'm desperate to get out of a bra and just want to lounge around watching TV. And each time I've put it on, I make sure the blinds are firmly shut.
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